DataShapes: Visualizing AI Technology

Deliverables
Naming
Brand Strategy
Brand Identity
Website

Team
Shawn Scott
Art Director & Lead Designer

When DataShapes, formerly known as Rokio, approached SSStudio, they faced a unique challenge. Their cutting-edge AI visualization technology needed a brand identity that would not only communicate the complexity of their product but also establish trust and legitimacy in the eyes of investors and the public. Our mission was clear: to redefine their brand and create a visual system that would shape their future.

The primary challenge lay in translating the abstract concept of AI data visualization into a symbolically powerful brand. We needed a visual identity that could instantly convey the essence of DataShapes' technology, set them apart in a competitive market, and support their fundraising efforts.

Our creative process began with a deep dive into the world of impossible shapes - two-dimensional figures that effortlessly translate into projections of three-dimensional objects. These shapes, such as the Möbius strip, symbolized thought, motion, continuity, and ingenuity. They embodied the essence of DataShapes' mission - taking abstract information and applying new meaning to it.

We created a brand monogram that served as the foundation of the new DataShapes identity, drawing inspiration from impossible shapes. This monogram, filled with symbolism, told a story of transformation and innovation. A collection of supplemental visual graphics and iconography gave the brand's products life.

The results of our collaboration with DataShapes have been nothing short of remarkable. The brand transformation laid the foundation for a successful product platform launch. DataShapes not only achieved their public launch but also secured an impressive $5 million in funding, a testament to their newfound positioning and recognition in the market.

The journey from Rokio to DataShapes is a story of visualizing the impossible and turning it into reality. It showcases the power of creative branding to not only communicate complex ideas but also secure the trust and investments necessary for growth and innovation.