Okay Beer Co. is a Brewery and Bowling Alley in the little upstate New York village of Honeoye Falls.
We gave the brand identity for Okay Beer Co. a lazy, hazy beer oasis feel, that takes you back to the good old days of throwing rocks while escaping the heat of summer at your hometown bowling alley.
Okay's humble, laid back approach, lower's the barrier for entry, to create an experience that's welcoming and accessible to all. No snobbery, just good old fashioned fun.
Okay Beer Co:
Deliverables
Brand Strategy
Brand Identity
Messaging & Taglines
Packaging
Apparel
Signage
Print
Team
Shawn Scott
Creative & Art Direction
Identity Design
Andy Evans
Design & Illustration